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FARFETCH Luxury eCommerce Platform

Next.js
TypeScript
Nest JS
Tailwind CSS
Confluence
GitHub Actions
StoryBook.js
Figma
CloudFlare
GraphQL
FARFETCH

Date

5 May, 2024

Client Name

Xiq

Lcoation

United States

Services rendered
Web Development
Custom Development
QA Testing & Automation
Generative AI

About

This six-month project aimed to transform the B2B sales process for a leading tech company using advanced technologies like AI, machine learning, and big data analytics. The goal was to boost the efficiency of sales representatives and improve overall sales performance. The company faced challenges such as excessive time spent researching prospects, evolving buyer behavior, and the need for personalized, data-driven sales strategies. Additionally, managing global teams and maintaining consistent sales materials was difficult.

This six-month project aimed to transform the B2B sales process for a leading tech company using advanced technologies like AI, machine learning, and big data analytics. The goal was to boost the efficiency of sales representatives and improve overall sales performance. The company faced challenges such as excessive time spent researching prospects, evolving buyer behavior, and the need for personalized, data-driven sales strategies. Additionally, managing global teams and maintaining consistent sales materials was difficult.

The challenges

The company’s sales representatives were spending too much time on research, leaving less time for actual selling. At the same time, buyer behaviors were changing, demanding more personalized and data-driven solutions. Managing a global sales team further complicated the process, requiring multi-language support and location-based pricing strategies. Inconsistent sales materials across different markets created additional issues.

Time-Consuming Prospect Research

One of the main challenges was that sales representatives spent excessive amounts of time researching prospects, leaving less time for actual selling. This reduced productivity and hindered overall sales performance.

Changing Buyer Behavior

The company needed to adapt to new buying behaviors, which demanded a more personalized, data-driven approach to engaging potential clients.

Global Sales Teams

With international teams in place, the company required multi-language support and location-based pricing models to cater to different markets.

Inconsistent Sales Materials

Sales reps lacked easy access to up-to-date sales materials, resulting in inconsistent presentations and messaging across regions.

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Solutions

To address these challenges, the team implemented several cutting-edge tools and technologies that transformed the sales process:

web hosting

Hosting on Vercel for Rapid Performance

Vercel ensured rapid performance and reliability, crucial for handling real-time sales data

Seo Optimization

Next.js for SEO Optimization and Swift Page Transitions

Next.js improved SEO and user experience with faster page transitions, enhancing the browsing experience for reps and clients.

prioritized web

Prioritized Core Web Vitals for User Experience

The platform was optimized for fast loading and responsiveness, giving reps quick access to real-time data.

cms content management

Sanity CMS for Flexible Content Management

Sanity CMS enabled easy updates to sales materials, ensuring reps always had the latest content for consistent presentations.

cloud

Custom Localization with Cloudflare Workers

Cloudflare Workers provided multi-language support, allowing reps to access localized content for different markets.

web page

Dynamic Site Structure with 50+ Content Blocks

50+ customizable content blocks allowed reps to quickly create tailored presentations for different clients.

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Project tech stack

Frontend

Next.js
React
Node.js

CMS

Sanity.io
flask

SVN & Task Management

Node.js
Next.js

Back End

Node.js
flask
Nest JS
Java Spring

DevOps

Nest.js
Express.js
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Results achieved by XiQ

40+

increase in profits to 126% over competitors

5x

increased in overall revenue

13:1

Return OI

50%

scaling

Sabir's technical expertise and problem-solving abilities have been instrumental in achieving our development goals. His commitment to writing clean, efficient code and his strong work ethic set him apart as a top Full Stack Developer.

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@Devsinc Solutions

Lead Developer @Devsinc Solutions

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